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SUCCESS BEYOND WORK - What Prosperous Massage Therapist Know:

  We ship FAST!

 
Paperback: 96 pages
Dimensions: 5 3/8 x 8 1/4

Publisher: Saramore Publishing Co.
ISBN: 0-9722939-4-9 (2003)

Book Price:  $19.95 + Priority Mail Shipping & Handling ($4.95 S/H for one copy and $2.00 S/H each add'l copy)

 

NOTE: There's no fluff and theory in this book! It's direct and to the point information to quadruple your massage business.

  Don't get stuck thinking you have to figure everything out yourself! Here's what others are saying about the book: 

“With this little book, Holloway shares her business savvy, offering the massage therapist big possibilities to create future beyond work.” ~ Lisa Mertz, Book Review Editor, Massage Therapy Journal

"I give Success Beyond Work three thumbs up!!!!!!"  ~ Michael McGillicuddy, Executive President of Florida State Massage Therapy Association

"A must read for every massage therapy student and professional" ~ Lauriann Greene, Author of Save Your Hands

"I received your book today as promised. Thank you so much. Everything is great except the book, it is fantastic. I have other books similar to yours but they don’t have the same energy. I read your book in one sitting and am so impressed with how helpful you are providing websites and sample forms and the whole nine yards. Wow! You impress me. I am recommending your book to other therapists I know. I am more convinced than ever that I would like to work with you consulting me about my business." ~ Terry G, LMT

"Every therapist seeking success needs this book!" ~ Jon Lumsden, Publisher of Staying In Touch Client Newsletters

"I received your book. I love your ideas. I can't read this book without getting motivated"~ Marian H., CMT


BOOK OUTLINE:

Acknowledgements
About the Author
Introduction
 
PART I: ESTABLISH YOUR BUSINESS
Chapter One
Setting up Your Practice
  • Location, Location, Location
  • Naming Your Business
  • Business Structure
  • Facility and Layout
  • Environment
  • The Receptionist
  • Mission Statement
Chapter Two
Operations
  • Policies
  • Business Hours
  • Fees
  • Methods of Payment
  • Designing Your Menu
  • Client Intake Form
  • Insurance Coverage
  • Business Contracts
  • Computerizing Your Business
 
PART II: MARKET YOUR BUSINESS
Chapter Three
Marketing
  • What is Marketing Anyway?
  • No-Cost/Low-Cost/High-Cost Methods
  • Advertising Comparisons
Chapter Four
Additional Income
  • Gift Certificates
  • Six Ways to Increase Gift Certificate Sales
  • Educational Classes
 
PART III: BUILD EQUITY
Chapter Five
How to Build Equity
  • The 10 Steps to Success
  • Services
  • Independent Contractors
  • Retail Products
  • Time and Space
  • Minimize Overhead
Chapter Six
Home-Based Business
 
 
PART IV: PROFIT FROM YOUR BUSINESS
Chapter Seven
Capitalize On Your Business
  • Liquidate Your Assets
  • Sell Your Client List
Chapter Eight
Sell Your Business
  • Broker vs. Self
  • Offering Price
  • Presentation of Your Business
  • Marketing the Sale
  • Prospective Buyers
  • Negotiate the Sale
  • Steps to Selling Your Business Successfully
 
APPENDIX A - Contacts and Considerations
Resources
 
 
APPENDIX B - Sample Forms
PART I:
  • Menu of Services
  • Client Intake Form
  • Business Contract
PART II:
  • Press Release
  • Introduction Letter to Physicians
  • Referral Pad
  • Business Directory Ad
PART III:
  • Employees vs. Independent Contractors
PART IV:
  • Business Offering Page
  • Business Acquisition Sheet
  • Purchasing Agreement

BOOK DESCRIPTION:  This book is invaluable for anyone in the massage therapy field, whether you are just beginning, looking to increase your clientele and earn more money, or seeking to end your career profitably.  It will guide you through the necessary steps, from establishing your business to selling it, ultimately achieving financial SUCCESS.  Even if your practice is conducted from your home, this book will teach you the steps to build enough equity to make your business profitable and sellable.

 

 ABOUT THE AUTHOR:  Colleen (Steigerwald) Holloway, LMT, is a 1991 graduate of The New Center for Holistic Health, Education and Research.  She also holds a Business Associates Degree.  Colleen is a member of the American Massage Therapy Association, formerly holding positions as NYS Education Chairperson, NYS Annual Convention Speaker Chairperson, and NYS Delegate. 

Colleen (Steigerwald) Holloway, Author of SUCCESS BEYOND WORK and Workshop Facilitator
Colleen S. Holloway, LMT
Workshop Facilitator

Becoming an expert in the insurance field, she has taught insurance reimbursement seminars for over nine years, throughout New York State.  Successfully winning a no-fault insurance arbitration ruling, Colleen set precedence for all New York State licensed massage therapists to receive no-fault insurance reimbursement.

Colleen is the founder of Professional Massage Associates, a prosperous massage therapy business, with a staff of eight, which she sold for over six figures.

Having hands on experience as both a massage therapist and a business owner, Colleen aspires to help her colleagues to achieve their professional business goals, while following their gifted passion for massage.

"The only thing stopping you from making more money is YOU! Unless you actually do something and take action you will stay at the income level you are at today."

 

 

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